Good Fundraising Principles
Effective Fundraising Principles for success
Caboodle Fundraising believe that if a non-profit organisation does good work, then it can generate sustainable income, by clearly communicating the positive impact that it makes, and effectively promoting and delivering a strong fundraising mix. You can boost your chances of success by having clear and good fundraising principles this can include:
- Review how you generate income and establish how you can do it better.
- Find strong blend of methods to raise funds that appeal to your audiences and work in harmony with your organisation.
- Have a robust fundraising strategy
- Have a creative and balanced communication mix to promote your fundraising opportunities and build awareness of your organisation.
- Embrace digital marketing by developing online presence via your website, social media channels and linking with email marketing.
- Have good fundraising project plans to ensure fundraising projects achieve expectation
- Acquire the skills to deliver plans to a good standard.
- Minimise attrition and cultivate loyalty by building relationships and engaging with donors and volunteer fundraisers, making sure they feel valued and have a fulfilling experience.
- Have an effective supporter management system to record information on and engagement with each of your supporters.
- Encourage your supporters to ‘spread the word’ and open doors to their contacts.
- Measure the impact of the work you do to prove your worth.
- Consistently communicate the impact of your work using quantifiable evidence, coupled with emotive personal experience conveyed in easily understood terms.
- Monitor success of how you generate income and engage with people, to ensure you are on target or able to take timely corrective action if needed.
- Adopt an integrated fundraising philosophy with trustees, staff and other stakeholders feeling empowered to support fundraising. Staff can play a vital role in a host of ways, such as providing case studies, pinpointing ambassadors and attending nurturing events to showcase the impact of the work you do.
- Operate legally, ethically and with sensitivity, putting people before proceeds.
- Fundraise confidently and take pride in giving people the opportunity to help you achieve your objectives.
